Jinglu Seafoods∣Upholding Intellectual Property Rights Through Law, Combating Unethical Business Practices
Release time:
2026-09-10
We recently received a final appellate ruling from the Shanghai Intellectual Property Court, affirming the first‑instance decision that our packaging designs for the “Jinglu Seafoods” triangular and big rice balls were fully copied by competitors. After over a year of litigation, two courts in different jurisdictions have ruled in our favor, finding that the defendants – Weifang Sanyangquan Food Co., Ltd., Changsha Zhongxiang Ruijia Food Co., Ltd., and Changsha Qianke Food Co., Ltd. – deliberately imitated our well‑known product packaging. As industry peers, they were fully aware of the market recognition of our designs but chose to counterfeit them and sell the counterfeit products alongside our genuine ones, with clear intent to free‑ride on our reputation and obtain unfair competitive gains.
The first‑instance court (Shanghai Changning District
People’s Court) held that our triangular and big rice ball packaging constitutes “packaging with certain market influence” protected under unfair competition law. The Shanghai Intellectual Property Court upheld that ruling.
To strengthen our case, we had secured design patents for the packaging layouts and copyright registrations for the key cartoon characters – “Mituantuan” and “Fanquanquan” – used on the packaging, which provided a solid evidence chain throughout the proceedings. This success reaffirms our confidence in the fair and just intellectual property legal environment in China.
We sincerely thank our legal team, external counsel, and all our customers and partners for their support.
As one of the earliest domestic developers and producers of frozen rice balls, we currently offer five major product lines (triangular rice balls, big rice balls, sushi, rice rolls, and rice burgers) with over 40 kinds of flavor, serving breakfast, snack, and travel occasions. Our products are now available in major supermarket and convenience store chains across China and are also exported overseas.
Moving forward, we will continue to take a firm stand against any infringement, protect fair market competition, and consistently deliver safe, high‑quality, and trustworthy products to our consumers.
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Address: No.302 Xianjingdong Road, Xingang Block, Penglai District, Yantai City , Shandong Province China
Tel: 86-535-5605620, 5605625
E-mail: info@jingluseafoods.com
Website: http://www.jingluseafoods.com
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