Shandong Huiyang Group Brings Ocean Freshness to Shanghai International Fisheries Expo


Release time:

2026-09-10

From August 26–28, 2026, the 20th Shanghai International Fisheries Expo was grandly held at the Shanghai New International Expo Centre. Covering 60,000 square meters, the expo brought together over 1,000 brand exhibitors from more than 30 countries and regions, showcasing a full range of seafood products spanning five continents. Global suppliers, buyers, and industry experts gathered to discuss new opportunities and jointly chart the future of the aquatic products industry.

Rooted in the coastal city of Penglai, Shandong Huiyang Group has been deeply engaged in the marine industry for over 30 years. At this expo, the Group made a strong presence under its flagship brand "Jinglu Seafoods," presenting to global partners a "blue ocean business card" from Penglai.

 

The exhibits covered a wide range of categories, including self-caught pacific saury, squid, quick-frozen rice and flour products, quick-frozen prepared foods, canned seafood, and ready-to-cook seafood dishes. The display highlighted the Group's innovative achievements in its deep-sea fishery business, with diversified offerings for multiple scenarios and channels, attracting numerous professional buyers for consultation and tasting.

At the expo, the annual "Most Market-Potential and Innovative Seafood Products" list was unveiled, setting industry trends and drawing significant attention. The Group's innovative "Karaage Squid Combo" proved highly popular in the market and was honored with the "Online Popular Hit Award."

Under the theme "Good Fish from Shandong, Self-Caught from the Deep-sea," the Shandong Deep-sea Fishery Association organized local enterprises to present their premium self-caught products in Shanghai, deepening the connection between production and consumption regions and showcasing China's active integration into global seafood trade.

The Huiyang booth was bustling with visitors throughout the expo. Distributors, restaurant chains, supermarkets, and channel partners from around the world visited in a steady stream. The Group's professional on-site team provided detailed introductions on the full-chain model, raw material control, quality management, supply system, customized services, channel cooperation, and delivery assurance, precisely matching client needs and channel expansion goals.

 

Many high-quality products received high recognition from customers. Existing clients discussed new product plans and confirmed orders, while numerous new clients reached preliminary cooperation intentions.

At this expo, Huiyang Group brought the charm of Penglai to the exhibition hall. With waves of the sea, traditional cultural elements such as the Penglai Pavilion, the legend of the Eight Immortals Crossing the Sea, and auspicious cranes were creatively integrated, creating a captivating cultural atmosphere. Visitors paused to take photos and immerse themselves in the unique cultural experience, making it a vibrant fusion of seafood excellence and cultural heritage.

Penglai Huiyang Foodstuff Co., Ltd. is affiliated to Shandong Huiyang Groupwhich is an enterprise in marine industry, engaged in deep-sea fishing, food processing, shipbuilding. It is a national key leading enterprise of agricultural industrialization and a high-quality entity for the development of agricultural international trade.

Honest, professional, forward looking, innovative are our spirit. Diligent, Frugal, Well-mannered, Trustworthy are our code of conduct. Under the continuous journey of exploring the deep blue ocean, we are grateful to the gift of the nature, and will continue to pay attention to green processing, energy conservation, environmental protection and social welfare undertakings in the future. With the sustainable development principle in mind, we will continue to provide the consumers with healthy seafoods and delicious, nutritious and reliable diet solutions, and jointly create a better life.