The 29th China Fisheries & Seafood Expo 2026

The 29th China Fisheries & Seafood Expo 2026 officially opened on October 28, 2026, and will run through October 30. Covering an exhibition area of 117,600 square meters, the event brings together 1,617 exhibitors from more than 50 countries and regions worldwide. The expo fully demonstrates the outstanding resource integration strength of the global aquatic industry in pooling momentum for innovation and its responsive and innovative capabilities in keeping pace with the market, thereby promoting and advancing the high-quality development of global aquatic trade.

Shandong Huiyang Group

Shandong Huiyang Group, which is an enterprise in marine industry, engaged in deep-sea fishing, food processing, shipbuilding and ship repairs. At this year’s expo, Huiyang Foods presented its “Jinglu Seafoods” brand, using products as a medium and the brand as a bridge to connect with buyers and partners from around the world in a shared dialogue on the ocean, quality, and innovation.

From product details to overall presentation, and from its commitment to quality to its brand development, Huiyang is telling the world—in a more refined and compelling way—the story of Chinese ocean harvesters’ dedication and innovation, exploration and accumulation.

A Strong Performance in Deep-Sea Fishing

Stepping into the Huiyang booth, visitors are immediately greeted by the vibrant atmosphere of the ocean. The exhibits cover a wide range of categories, including deep-sea self-caught saury and squid, quick-frozen rice and flour products, quick-frozen prepared foods, canned aquatic products, and seafood dishes. This is a strong performance reflecting Huiyang’s decades of deep-sea fishing expertise, and also a vivid microcosm of the high-quality development of China’s deep-sea fishery industry.

Behind every product are the days and nights of the deep-sea fleet traversing the ocean, strict and multi-level quality control throughout the process and the reassuring promise of delivering seafood from the deep blue sea to millions of dining tables.

Warm Conversations, Deep Cooperation

The exhibition site was bustling with visitors. Huiyang connected with the global market in an open manner. Domestic and international buyers and industry experts stopped to taste the products, held in-depth conversations, and learned in detail about supply chain solutions and new product plans, jointly discussing new directions for channel co-building and industry collaboration while exploring new opportunities.

The Huiyang team warmly received every friend who traveled from afar, opening up industry resources and winning recognition through professionalism and sincerity. Letters of intent and expressions of cooperation reflect the market’s trust in Huiyang, as well as the composure and confidence of Chinese marine enterprises in the global market.

It is ingenuity; it is vision.

A touch of fairy-tale charm lit up the exhibition. The booth specially featured an Eight Immortals IP photo spot, cleverly integrating Penglai’s “Eight Immortals Crossing the Sea” marine culture with modern deep-blue industry. It combined cultural appeal with fun and interactivity. Visitors stopped to take photos and experienced the warmth of the brand in a relaxed and pleasant atmosphere, making Huiyang Group’s cultural expression more vivid and approachable.

Culture empowers industry, and industry carries cultural heritage. The roots of culture and the sails of industry intertwine here, allowing more people to understand the millennia-old heritage of Penglai and the brand core of Huiyang—deeply rooted in distant waters while constantly innovating for change.

Cultural symbols also convey an attitude: Chinese marine enterprises are telling their stories to the world with confidence and composure.

With the Sea as Our Scroll, Perseverance as Our Oars.

Shandong Huiyang Group is rooted in the fairyland of Penglai, building a blue granary with the strength of its entire industrial chain, protecting the authenticity of seafood with craftsmanship, and activating industrial vitality through innovation.

Harvesting from the sea has never been a simple act of taking, but a long-term practice of coexistence and mutual prosperity between humanity and the ocean.

Honest, professional, forward looking, innovative are our spirit. Diligent, Frugal, Well-mannered, Trustworthy are our code of conduct. Under the continuous journey of exploring the deep blue ocean, we are grateful to the gift of the nature, and will continue to pay attention to green processing, energy conservation, environmental protection and social welfare undertakings in the future. With the sustainable development principle in mind, we will continue to provide the consumers with healthy seafoods and delicious, nutritious and reliable diet solutions, and jointly create a better life.